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6 Ways Brands Build Trust Through Social Media
Forbes Using social media for business marketing has been a hot topic for years now, but brands are still trying to harness the power of the digital socialsphere to discover the best ways to directly...
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Study Shows Native Ads Outperform Banners…Mostly
Forbes There¹s an awful lot of excitement in the digital publishing world around native advertising and a lot of new marketing dollars being spent on ads that blend seamlessly with or mimic the forms...
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Death of the PC: Time to Kiss Your Computer Goodbye
Forbes With IBM preparing to furlough most of its U.S. hardware staff, computing traditionalists are reminded once again that the personal computer as we know it is on its deathbed. The question for...
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IDC: 87% Of Connected Devices By 2017 Will Be Tablets And Smartphones
Forbes The latest round of tablet, smartphone and PC forecasts from IDC released yesterday in their smart connected device market forecastshows how rapidly tablets and large-screen (5+ inch)...
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Brands Moving Budgets From TV To Online Video
Forbes Following customers as they wander off from their television sets, big brand advertisers are starting to divert TV ad budgets to onlinevideo–or at least they intend to. That’s one of the most...
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How Soon Will Big Data Yield Big Profits?
Forbes Big Data is “the next frontier for innovation, competition, and productivity,” says McKinsey & Company. But companies and executives rushing into data collection and analysis expecting...
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Forbes’ Mark Howard Talks Programmatic Trends, Native Ads And Why It’s...
Ad Exchanger The 96-year-old Forbes Media has made an aggressive push into digital media. It’s invested in programmatic buying as well as native advertising through its BrandVoice platform. In October,...
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Nadella’s Bid To Fix Microsoft: What Ballmer Didn’t Dare
Forbes When Satya Nadella settled into the U.S. at age 20, he had a problem. The Indian emigre wanted a master’s in computer science as fast as possible, so he could dash into America’s booming tech...
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What Is The Value Of Social Media Engagement?
Forbes “There is no ROI in anything if you don’t learn how to use it.” -Gary Vaynerchuk, Founder of VaynerMedia There is a near consensus that social media marketing is valuable because it allows...
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Digital Media Rise Pushes Print Suppliers To The Brink And Beyond
Forbes The demise of print media has been widely publicized and analyzed, as has the struggle of big-box retailers hogtied by disrupted industries. A collision of those worlds can be catastrophic for...
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IDC’s 2015 CIO Predictions: Demand For Analytics Continues To Skyrocket
Forbes By 2017, 80% of the CIO’s time will be focused on analytics, cybersecurity and creating new revenue streams through digital services . These and other insights were shared today by IDC during...
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Cloud Computing Adoption Continues Accelerating In The Enterprise
Forbes A recent study by IDG found that 69% of enterprises have either applications or infrastructure running in the cloud today, up 12% from 2012. The IDG Enterprise Cloud Computing Study 2014 found...
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The Push For Web Ad Viewability Proving To Be Nightmare For Publishers Early On
The Wall Street Journal The online ad world is racing to make viewable ads–ads people can actually see–the standard currency for the industry. And that race is causing major pain for Web publishers...
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How publishers make native ads newsy
DIGIDAY Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the...
View ArticleKeeping The Lights On While Building Tomorrow’s Foundation
Any homeowner knows the travails of DIY projects. You need a new deck and figure you can do it yourself. At the local big box hardware store, you notice faucets and remember that you wanted to put a...
View Article35 Content Marketing Statistics You Need To Know In 2016
As we approach 2016, it’s interesting to think about how content marketing has changed this year, and where we’re headed in the coming year. + B2B marketers report sales lead quality as their #1 most...
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